AT&T’s Xandr partners with Disney to launch TV ad buying tool

AT&T Inc’s advertising unit Xandr said Wednesday it is partnering with Walt Disney Co, AMC Networks and sister company WarnerMedia to make it easier for advertisers to buy TV commercials across the networks. Since forming Xandr in 2018, phone carrier AT&T has sought to allow advertisers to target certain audiences using AT&T data, which it… Read More AT&T’s Xandr partners with Disney to launch TV ad buying tool