AT&T’s Xandr partners with Disney to launch TV ad buying tool

AT&T Inc’s advertising unit Xandr said Wednesday it is partnering with Walt Disney Co, AMC Networks and sister company WarnerMedia to make it easier for advertisers to buy TV commercials across the networks. Since forming Xandr in 2018, phone carrier AT&T has sought to allow advertisers to target certain audiences using AT&T data, which it… Read More AT&T’s Xandr partners with Disney to launch TV ad buying tool

WarnerMedia to expand distribution deal with YouTube TV to include upcoming HBO Max

AT&T Inc’s WarnerMedia has expanded its partnership with Alphabet Inc’s Youtube TV to feature its upcoming streaming service HBOMax, as well as content from HBO and Cinemax, the companies said on Thursday. Youtube TV already had access to Turner Classic Movies and Cartoon Network, among other WarnerMedia channels, under the previous deal. AT&T will launch… Read More WarnerMedia to expand distribution deal with YouTube TV to include upcoming HBO Max

WarnerMedia to reunite ‘F.R.I.E.N.D.S’ cast in HBO Max special

WarnerMedia is reuniting its ‘F.R.I.E.N.D.S’ cast for an untitled, unscripted special for its upcoming streaming service, HBO Max, the company said on Friday. AT&T Inc’s WarnerMedia said series stars Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer will return to the hit comedy’s original soundstage, Stage 24, on the Warner… Read More WarnerMedia to reunite ‘F.R.I.E.N.D.S’ cast in HBO Max special