U.S. offers to exempt TikTok employees, contractors from executive order

The United States has offered to exclude from President Donald Trump’s executive order transactions that involve TikTok employees and contractors performing “their regular job duties and responsibilities,” according to a court document filed late Monday, granting a reprieve from his sell-or-die demand. Trump’s August 11 order banned ByteDance from operating in the United States by… Read More U.S. offers to exempt TikTok employees, contractors from executive order

ByteDance abandons sale of TikTok U.S. operations, seeks Oracle partnership deal

ByteDance abandoned the sale of TikTok in the United States on Sunday to pursue a partnership with Oracle Corp that it hopes will spare it a U.S. ban while appeasing China’s government, people familiar with the matter said. The Beijing-based company had been in talks to divest TikTok’s U.S. business to Oracle or a consortium… Read More ByteDance abandons sale of TikTok U.S. operations, seeks Oracle partnership deal

TikTok launches marketing program for advertisers

TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app. The program will allow brands and marketers to run ad campaigns on its app, that at present has about 20 certified partners including digital marketing platform MakeMeReach… Read More TikTok launches marketing program for advertisers