Apple unveils AirPods Max priced at $549

The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S.

Apple Inc on Tuesday unveiled AirPods Max, its next-generation over-ear headphones priced at $549.

The company also said Apple Fitness+, its $10 per month fitness subscription service, will be launched on December 14.

Apple said the new AirPods will come with up to 20-hours of battery life and expects to start shipping the product next Tuesday.

The company’s last quarter results evidenced a rise in sales in its accessories unit, even as revenue from its flagship iPhones dropped 20.7%, the steepest quarterly drop in two years.

Apple had launched its newest iPhone range with faster 5G connectivity in October, a month later than its usual September release due to pandemic-induced delays.

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