The Reggae Blue crooner, Harrison Okiri popularly known as Harrysong was unveiled on Wednesday, as the new Gala ambassador.
The unveiling took place at UAC Foods head office in Lagos.
Harrysong, a musician signed under the Five Star Music Group record label, would be the new face of the brand while his other two musicians under the record label Kcee and Skiibii are also expected to promote the brand.
Speaking at the unveiling of the brand ambassadors and signing of the deal, the General Manager-Marketing, UAC Foods Limited, Mrs. Joan Ihekwaba explained that the signing of the new brand ambassador is another way through which the company intends to engender a more robust brand affinity with the target consumers and to further reaffirm the leadership positioning of Gala in the category.
Mrs. Ihekwaba affirmed that for over 50 years, the brand ‘Gala’ had occupied a special place in the hearts of the Nigerian people, by supporting them on their journey to success.
”At this time we feel it is important for the brand to identify with an ambassador, from the Nigerian Music industry, that represents the values of the Gala brand, she said.“
Responding, the new Gala brand ambassador, Harrysong revealed that he was excited to be the face of Gala brand. He then pledged to ensure that the brand derives maximum value for the investment by promoting the brand among the target audience and his fans through his music and his huge social media network.